Tasked to promote the All-New Chevy Suburban, I came up with the idea to do it in a very fun way. An homage to Wes Anderson, using unique characters, props, music and visual technique to create a uniquely you adventure.
BOlt EUV launch with Disney
As with all Disney films, there are a ton of bonus features, including behind the scenes content. Disney had approached Chevrolet with a unique way to help launch the Bolt EUV, the all-electric vehicle and their first with the hands-free driving feature, Super Cruise. Combining the fanatic world of the Disney imagineers and the Chevy engineers, they created an amazing long form spot showcasing that magic is electric. I directed the team on the behind the scene video, featuring real chevy owners, the Bolt EUV, and renowned TikTok creator, host Nick Cho. We worked with the creative production team Mocean on the edit and came up with the above video, packed with fun, imagination, product and a perfect way to compliment the launch of a truly magical vehicle.
General Motors CES 2021
KEYNOTES
General Motors CES
The CES show this year, like most major events, went virtual. GM tasked us to create over 24 different films and content to be housed in the virtual CES exhibit space. Three major keynote addresses were made by the leadership of GM as well as downsized minutes and moments given by the men and women behind the major tech push. I created the opening animation, interface, ticker design, and supervised the wardrobe and locations. I was on hand directing the shoots and played a major part in all edits and finding the appropriate b-roll to enhance each video.
MINUTES
