GMC Social and Communications

Hummer ev king crab mode

To demonstrate the King Crab mode update in the Hummer EV, we picked a very snowy day, a proving ground, a spirted driver and a touch of Ai magic.

SIERRA EV REVEAL

The Sierra EV reveal piece was created as a simple comms ask, to announce the Sierra EV is here as it Crab Walked next to both models of the Hummer EV. The cutdown on social was the highest performing asset ever on GMC IG with 10 million views. The footage “as is” was turned into a national TV broadcast spot as well.

Hummer EV Crab walk stunt

We brought six white Hummer EV s to Old Town Arizona to put on an orchestrated line dance for the pubic.