DOCUMENTARIES

These films show the passion and creativity beyond standard advertising. The brand is bigger than its national campaigns. And certain stories cannot be told with a 30 second time slot. The following examples showcase the power of ingenuity, art and the human spirt.

We were tasked to create a documentary to show how Chevrolet became the catalyst for The Mill to create The Backbird, aka the invisible car.

Directed by Josh Franer. Filmed in Detroit, New York, LA and San Francisco

 

CHEVROLET SPARK ARTIST SERIES

A simple CRM assignment, create a series of post cards that promote the All-New Chevrolet Spark, the car that is built and loved around the world. We searched the world for artists and illustrators in the regions where the Spark was available. We found Olah Hajek and Good Wives and Warriors in Berlin, Beppe Giacobbe in Milan, and Archan Nair in New Dehli. Each artist was responsible for one attribute of the vehicle. While the artists were working on these we had a great idea. Why not take a deeper dive and create mini-documentaries about the artists, their work and the Chevy project? The client allowed the budget and the following films were created.

Directed by Oddiseefilms. Filmed in Berlin, Milan, and New Delhi

Chevrolet Spark Documentary - Olaf Hajek

 

Chevrolet Spark Documentary - Good Wives and Warriors

 

Chevrolet Spark Documentary - Beppe Giacobbe

 

Chevrolet Spark Documentary - Archan Nair