CRM
Ford Motor Company Quarterly mailing
Quarterly mailing were always a challenge, not only to create a common design between unique nameplates, but also to have the consumer interact with the product. These examples show exactly what can be done with a flat mailer. The first contains perforated car models that can be punched out and assembled. The second contains a set of oversized cards that come to life when wearing traditional 3D glasses.
Ford Motor Company 3D Quarterly Mailing
Ford Focus launch direct mail piece
To support the launch idea of the Ford Focus, “Go with it”, i designed a large format map with an overly that indicated travel range. Also included were set of darts to throw at it to blindly pick where your focus and adventure will begin.
Chevrolet Impala autoshow handout
A simple piece, purely stating bold adjectives describing the All-New Chevrolet Impala. The sleeve is pulled up to reveal certain letters die-cut out to read Impala.